01
Continuous learning
Courses, programs and workshops that keep teams evolving.
By Visual Latina
Hub de aprendizaje continuo
Continuous training for the teams moving commerce across LATAM. High-impact courses, programs and workshops led by the experts.
18Speakers
26Courses
30Years Visual Latina
Companies that trust us
Next edition · Course 01
IA aplicada al comercio omnicanal
Led byPablo PozaDirector de Programas de IA · IAE Business School
- Dates26–27 Aug 2026
- VenueDigital House · Monroe 860, CABA
- FormatIn-person
76Días
07Horas
02Min
19Seg
Registration closes · 7 days before start
What you take home
- 2 intensive in-person days (16 hrs total)
- Actionable Plan ready to go
- Real retail cases + materials and certificate
37 seats left of 40 total8%
Why
Four convictions.
02
LATAM experts
18 speakers working today in the brands moving commerce.
03
Built to apply
Every program closes with an actionable plan.
04
For teams
The more specific the challenge, the better the program.
How we work
We level your teams up in 3 simple steps.
Diagnosis
We analyze your objectives and needs.
Training
We design a program tailored to your challenges.
Activation
We support real implementation.
A look inside
This is the
House of Commerce experience.
How we work with marketing, trade and commerce teams — the promise, the directors, and the methodology, in under a minute.
30+ years of excellence with real impact, now within reach.
Brand overview
47 seconds · House of Commerce
- Flexible formatonline, in-person or hybrid.
- Curriculum endorsed by the industrybuilt on real-world frameworks.
- Strategic supportmentorship and applied workshops.
Who learns
Who is this for?
5 profiles that show up in every course. If your role isn't here, talk to us anyway.
High-impact courses, built for outcomes.
Breadth of topics matched to the needs of the brands that choose us.
Marketing teams
Brand & growth leads expanding the repertoire.
Retail & trade
Category and key account managers in transformation.
E-commerce
Heads of digital and operations teams.
CX & loyalty
Lifecycle owners building serious retention.
Founders
Direct-to-consumer wanting to scale without losing brand.
Catalog
Start with a theme.
25 courses across six themes. Filter by what your team needs.
AI & Innovation
Pablo Poza
IA aplicada a la nueva experiencia de compra
Cómo la Inteligencia Artificial redefine el marketing, el retail y el commerce omnicanal. Nueva Experiencia de Compra, Entornos Físicos y Omnicanales, Marketing y Commerce, Retail Media, Conceptos IA y Data, Liderazgo y Escalamiento.
Shopper & Commerce
Dolores Casagrande
Shopper Essentials
Entrenamiento virtual de Shopper Marketing dividido en 5 sesiones de 45 minutos. Fundamentos y Evolución del Retail; El Shopper: Mindsets y Misiones, Emociones y Neuromarketing, Path to Purchase, Estrategia y Tecnología.
AI & Innovation
Giuseppe Stigliano
El Futuro del Comercio en la era IA
Marco de reflexión y análisis para directivos. Comprender la transformación del customer journey en contextos mediados por IA. Diferenciar entre Human Moments, Agent Moments y momentos híbridos.
Retail Media
Dan Marc
Retail Media Europa
Retail Media como modelo de negocio en diferentes verticales: Grocery, Shoppings, Tiendas departamentales. Tendencias, Retail + Marcas + Tech + Media + IA, Medición, Casos y desafíos. Sesiones en inglés.
Retail Media
Hermann Petzold Rodríguez
Retail Media · Retail Trends
Retail Trends, Retail Media, canales (Hard Discount, Conveniencia), Marcas Propias. Experto en retail y tendencias de consumo. Ex Walmart CAM.
Creatividad & Visión
Felipe Vallebella
Creatividad que Convierte
¿Qué pasa por la mente de una persona frente a una góndola saturada de opciones? La creatividad es la herramienta que rompe el ruido. Descifrá el path to purchase para intervenirlo con ideas que convierten.
In partnership with Footprints AI
Free courseGet the introductory Retail Media course.
Available free for every member of your team. Six video modules with hands-on exercises. No card, no commitment.
Free · Online
Retail Media 101
For marketing, trade and commercial managers who need to understand how owned media networks work.
- On-site & off-site retail media fundamentals
- Building and commercializing a network
- Metrics, attribution and pricing
- LATAM cases: Mercado Libre, Cencosud, Walmart Connect
Who teaches
Directors with skin in the game.
17 experts who passed through the brands, retailers, platforms and consultancies moving LATAM right now.
Agustín OteroOmnichannel Expert
Claudio FerraroAsesor Ejecutivo · Director de Nuevos Negocios · E-Commerce
César ValExperto en Lujo · Fundador y Managing Partner · Autor
Dan MarcStart-up Founder · Ex Havas Media · Retail Media Europa
Dolores CasagrandeLíder Comercial · Ex Coca-Cola Company · 20+ años en Bebidas No Alcohólicas y Alimentos
What they say
El mejor curso de retail media en español. Aplicable desde el día uno.
Tomás Suárez
Head of digital · Falabella
The speakers actually know the business. That changes everything.
They understood our category context and adjusted the program accordingly.
Strategic partners
Built with the brands moving LATAM.
Next step
Start the conversation.
A 45-minute call, no cost. We respond within 24 business hours.