01
Continuous learning
Courses, programs and workshops that keep teams evolving.
By Visual Latina
Hub de aprendizaje continuo
Continuous training for the teams moving commerce across LATAM. High-impact courses, programs and workshops led by the experts.
18Speakers
26Courses
30Years Visual Latina
Companies that trust us
Next edition · Course 01
IA aplicada al comercio omnicanal
Led byPablo PozaDirector de Programas de IA · IAE Business School
- Dates3–4 Sep 2026
- VenueDigital House · Monroe 860, CABA
- FormatIn-person
38Días
02Horas
04Min
13Seg
Registration closes · 7 days before start
What you take home
- 2 intensive in-person days (16 hrs total)
- Actionable Plan ready to go
- Real retail cases + materials and certificate
50 seats left of 50 total0%
Why
Four convictions.
02
LATAM experts
18 speakers working today in the brands moving commerce.
03
Built to apply
Every program closes with an actionable plan.
04
For teams
The more specific the challenge, the better the program.
How we work
We level your teams up in 3 simple steps.
Diagnosis
We analyze your objectives and needs.
Training
We design a program tailored to your challenges.
Activation
We support real implementation.
A look inside
This is the
House of Commerce experience.
How we work with marketing, trade and commerce teams — the promise, the directors, and the methodology, in under a minute.
30+ years of excellence with real impact, now within reach.
Brand overview
47 seconds · House of Commerce
- Flexible formatonline, in-person or hybrid.
- Curriculum endorsed by the industrybuilt on real-world frameworks.
- Strategic supportmentorship and applied workshops.
Who learns
Who is this for?
5 profiles that show up in every course. If your role isn't here, talk to us anyway.
High-impact courses, built for outcomes.
Breadth of topics matched to the needs of the brands that choose us.
Marketing teams
Brand & growth leads expanding the repertoire.
Retail & trade
Category and key account managers in transformation.
E-commerce
Heads of digital and operations teams.
CX & loyalty
Lifecycle owners building serious retention.
Founders
Direct-to-consumer wanting to scale without losing brand.
Catalog
Start with a theme.
25 courses across six themes. Filter by what your team needs.
AI & Innovation
Germán Paniagua
Neuro-testing ágil
Deja de tomar decisiones basadas en opiniones. Aprende a evaluar campañas, empaques y experiencias en tienda midiendo el impacto emocional, la atención y la carga cognitiva real. Acorta el ciclo de aprendizaje, corrige los estímulos que generan "atracción negativa" y reduce el desperdicio de tu presupuesto
Customer Experience & Loyalty
Germán Paniagua
Neuro-Branding
Haz crecer tu marca, producto o servicio integrando la neurociencia al marketing. Domina el marketing experiencial, la psicología del color y el priming para construir asociaciones subconscientes, memorables y emocionales que generen una verdadera fidelización en tus consumidores.
Shopper & Commerce
Germán Paniagua
Neurociencia del Shopper
Deja de perder ventas por no entender a tu comprador. Capacita a tu equipo para "leer" sus motivaciones reales e identificar las zonas calientes de tu tienda. Elimina los obstáculos en la arquitectura de elección y aplica sesgos cognitivos para incrementar tus conversiones.
Creatividad & Visión
Germán Paniagua
Neuromarketing para atraer y conquistar
Seduce al cerebro de tu cliente y conviértelo en un aliado. Diagnostica el impacto real de tus estímulos, detecta la "atracción negativa" y utiliza disparadores biológicos para diseñar mensajes memorables que alineen a los equipos de marketing y ventas
Creatividad & Visión
Jorge Villalobos
Storytelling ejecutivo con data
Deja atrás los slides puramente descriptivos y aprende a presentar decisiones. Domina la estructura narrativa ejecutiva y la visualización efectiva para transformar datos complejos en una historia clara. Reduce la ambigüedad y acelera la aprobación de tus proyectos con un roadmap accionable a 90 días
Customer Experience & Loyalty
Jorge Villalobos
Customer/Shopper Journey accionable
Pasa del mapa "bonito" a un roadmap de acciones medibles. Aprende a mapear el journey end-to-end, identifica los momentos de verdad donde se gana o pierde la conversión, y transforma las fricciones críticas en palancas de mejora priorizadas y listas para ejecutar.
In partnership with Footprints AI
Free courseGet the introductory Retail Media course.
Available free for every member of your team. Six video modules with hands-on exercises. No card, no commitment.
Free · Online
Retail Media 101
For marketing, trade and commercial managers who need to understand how owned media networks work.
- On-site & off-site retail media fundamentals
- Building and commercializing a network
- Metrics, attribution and pricing
- LATAM cases: Mercado Libre, Cencosud, Walmart Connect
Who teaches
Directors with skin in the game.
17 experts who passed through the brands, retailers, platforms and consultancies moving LATAM right now.
Agustín OteroOmnichannel Expert
Claudio FerraroAsesor Ejecutivo · Director de Nuevos Negocios · E-Commerce
César ValExperto en Lujo · Fundador y Managing Partner · Autor
Dan MarcStart-up Founder · Ex Havas Media · Retail Media Europa
Dolores CasagrandeLíder Comercial · Ex Coca-Cola Company · 20+ años en Bebidas No Alcohólicas y Alimentos
What they say
El mejor curso de retail media en español. Aplicable desde el día uno.
Tomás Suárez
The speakers actually know the business. That changes everything.
They understood our category context and adjusted the program accordingly.
Strategic partners
Built with the brands moving LATAM.
Next step
Start the conversation.
A 45-minute call, no cost. We respond within 24 business hours.