Registration open · AI applied to omnichannel commerceBuenos Aires · Aug 26–27, 2026 · in-personCourse of 30–40 people · early bird until Jun 30Reserve your seat →

For Companies

Train your team, in your city, on your challenges

We design private courses for companies scaling commerce capabilities. In-person, online or hybrid. Across LATAM or wherever you are.

  • 20+Companies served
  • 7Active countries
  • 48 hrsInitial response
House of Commerce private workshop

Why private

Courses designed for your reality

It isn't a public course with your logo slapped on it. It's a program built from scratch around your challenges, your data and your company's language.

Built around your industry and challenges

Pre-course: we run diagnostics with stakeholders. We rewrite the cases using your category data, your retailers, your real shoppers. What the team practices is what they ship Monday.

  • Diagnostics with your leaders
  • Cases built on your data
  • Internal language & metrics

Whole team on the same page

When trade, marketing and e-com sit in the same room for 4 days, silos break without an expensive offsite. They leave with shared vocabulary, common frameworks and one executable plan.

  • Cross-functional by design
  • Unified vocabulary
  • Shared plan at close

Confidential and your-cases-only

NDAs signed with every instructor. What leaves the room, stays in the room. You can talk real pricing, real margin, real pipeline — without leaking a thing to the market.

  • NDA per instructor
  • Cases stay unpublished
  • Sensitive data welcome

The process

How we build it together

From the first email through post-course follow-up. Three clear stages, no surprises in the middle.

Week 1–2

Diagnostics

We learn your team and your goals. Calls with functional leads, internal-doc review, short pre-survey to participants.

Deliverables

  • Current-capabilities map
  • Signed objectives document

Week 3–5

Design

We assemble the right speakers and the program. Day-by-day plan, custom cases, definition of closing artifacts.

Deliverables

  • Curriculum closed and approved
  • Speakers confirmed with NDAs

Week 6+

Activation

We deliver in-house or on-venue, with post-course follow-up. 90 days of group office hours and a 6-month measurement check-in.

Deliverables

  • Course delivered + materials
  • 6-month impact report

Real cases

Programs we already delivered

Coca-Cola AndinaFMCG · 09/2025

Trained the retail media team in 4 weeks

  • 22Participants
  • +34%Post-course ROAS
  • 9.1Internal NPS
See full case
Sanofi LATAMPharma · 06/2025

An OTC Commerce program across 8 countries at once

  • 48Participants
  • 8Countries in sync
  • 3 moTime-to-impact
See full case
Walmart MéxicoRetail · 02/2025

Onboarding new category managers : from 12 to 4 weeks

  • 35CMs onboarded
  • −66%Time to productivity
  • 100%12-mo retention
See full case
Mondelēz Cono SurFMCG · 11/2024

Resetting shopper marketing for 3 leading categories

  • 28Participants
  • 3Categories
  • +12%Quarterly sell-out
See full case

Capabilities

What we can teach

6 functional areas × 3 depth levels. Mix and match in any private program.

Marketing

  • Strategy

    Brand Architecture

    2 days · 16 hrs

  • Activation

    Shopper-First Comms

    3 days · 24 hrs

  • Next-Gen

    AI for Brand Teams

    2 days · 16 hrs

Trade

  • Strategy

    JBP Mastery

    2 days · 16 hrs

  • Activation

    Trade Activation

    3 days · 24 hrs

  • Next-Gen

    RGM & Pricing

    2 days · 16 hrs

E-Commerce

  • Strategy

    D2C Strategy

    2 days · 16 hrs

  • Activation

    Marketplace Ops

    3 days · 24 hrs

  • Next-Gen

    Headless & Composable

    2 days · 16 hrs

Sales

  • Strategy

    Channel Strategy

    2 days · 16 hrs

  • Activation

    Field Excellence

    3 days · 24 hrs

  • Next-GenComing Q3 2026

Retail Media

  • Strategy

    RM Foundations

    2 days · 16 hrs

  • Activation

    Campaign Ops

    3 days · 24 hrs

  • Next-Gen

    Programmatic CPG

    2 days · 16 hrs

Innovation

  • StrategyComing Q4 2026
  • Activation

    New Product Sprints

    3 days · 24 hrs

  • Next-Gen

    AI Native Commerce

    2 days · 16 hrs

Let's talk

Tell us about your team

We'll come back with an initial proposal within 48 business hours. An exploratory call, no strings, to see if it makes sense to keep going.

Themes of interest · Multi-select
Preferred format

Optional

Optional

By submitting you accept our privacy policy. Your data isn't shared with third parties.

Request your private course

We use cookies to understand what's relevant and improve the content. You choose. Cookie policy.