01
On-site & off-site retail media fundamentals
How inventory moves, how impressions get counted, what's called 'sponsored' and what isn't.
In partnership with Footprints AI
Free guide · PDFRetail Media 101 for marketing and trade teams
A 5-chapter executive guide we use with clients to align marketing, trade and e-commerce around the same Retail Media strategy. No theory padding — frameworks and checklists you can ship Monday.
- 32 pages
- 20 min read
- PDF · EN + ES
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What's inside
Five chapters, one map
02
How a network gets built and commercialized
Inventory, formats, pricing model and commercialization — from the digital shelf to off-site display.
03
Metrics, attribution and reporting
ROAS vs iROAS, attribution windows, incrementality. What to measure when the retailer is also the medium.
04
LATAM cases
Mercado Libre Ads, Cencosud Media, Walmart Connect, Falabella — what's happening in the region right now.
05
Checklists and templates
The plan brief, the account matrix and the measurement grid. Ready to use with your team.
Who it's for
For teams already buying inventory
- Marketing and media managers negotiating with retailers
- Trade and key account managers watching real-time sell-out
- E-commerce heads justifying internal investment
- D2C founders weighing marketplace presence
In partnership with
Built with Footprints AI
Footprints AI is a consultancy specialized in Retail Media, AI and data for commerce. We co-created this guide with their team to bring you the most up-to-date material in the discipline, with real cases from the global market.
If you want to go deeper
Need more than a guide?
If you're trying to level up your whole team at once, we run private courses taught by active practitioners.