IA aplicada a la Experiencia de Compra

How marketing, retail and commerce leaders are using AI to make better decisions about the shopping experience.

Dates3–4 Sep 2026
VenueDigital House · Monroe 860, CABA
FormatIn-person
Certification

Registration open · Closes when seats fill

37Days

08Hours

04Min

37Sec

50 seats left of 50 total

Why now

AI is already changing the buying decision.

AI is already shaping how people discover products, compare options, receive recommendations, interact with brands and make buying decisions.

The challenge for companies isn't “trying tools” — it's defining where to apply AI to improve experience, efficiency and commercial outcomes.

What you take home

Your Action Plan for AI applied to commerce.

Built for CPG and retailer leaders who need to make AI decisions today — not understand the technology tomorrow. Two intensive days of real cases, peer-to-peer discussion among senior execs, and a concrete Action Plan to bring back to your organization.

Cases
Real CPG and retailer cases
Applied LATAM cases told by the executives running them.
Senior peers
Peer-to-peer senior discussion
Curated conversation among 40–50 directors and C-level execs in marketing, retail and commerce.
Focus
100% business, not technical
Decisions, criteria and benchmarks. Zero algorithms, zero models, zero buzzwords.
Workshop
Workshop with deliverable
An AI Action Plan for the shopping experience, built as a team and ready to present.
Curation
Limited, curated seats
40–50 execs per edition. Curated by profile to guarantee discussion quality.
Certification
Executive certification
House of Commerce × Digital House certificate upon program completion.

Who it's for

Who this program is for.

An exclusive space for discussion and co-creation, designed specifically for:

Marketing & Branding

CMOs, marketing directors and brand leaders.

Trade & Retail Media

Trade marketing, shopper marketing and retail media leaders.

Digital & Omnichannel

E-commerce, omnichannel and customer experience directors.

Business & Innovation

Commercial and innovation teams from CPGs, retailers, marketplaces and platforms.

03 · Program

The program, session by session.

10:00–11:30Módulo 1
IA y la nueva experiencia de compra
Dolores Casagrande · Visual Latina
Evolución del consumidor y del shopper en entornos digitales, físicos e híbridos.
Principales fricciones en la experiencia de compra actual.
Qué problemas reales resuelve la IA hoy (y cuáles no).
Impacto de la IA en el customer journey end-to-end.
Framework VL Pre · Durante · Post compra para mapear el journey omnicanal.
Break · 15 min
11:45–13:15Módulo 2
IA en entornos físicos y omnicanales
Felipe Vallebella · Chief Creative Officer · Visual Latina
Digitalización del punto de venta.
In-store analytics y medición del comportamiento del shopper.
Integración online–offline y uso inteligente de datos.
Casos de uso en tiendas físicas y formatos híbridos.
13:15–13:45Speaker externo
cierre mañana
Speaker invitado · CPG / Retailer
Caso aplicado por un ejecutivo regional.
Foco: shopper insights, trade marketing u omnicanalidad.
Q&A en vivo.
Presented by
Lunch · 1 h
14:45–16:15Módulo 3
IA aplicada a marketing y commerce
Nicolás Valenzuela · Ex VTEX, Ex Cencosud Media
Personalización avanzada de mensajes, ofertas y contenidos.
IA aplicada al commerce omnicanal: planificación, optimización y medición.
Casos concretos de impacto en ventas y ROI.
Break · 15 min
16:30–18:00Módulo 4
IA · Retail Media
Nicolás Valenzuela
Qué es, tendencias, ecosistema, verticales y casos.
IA aplicada a retail media: planificación, optimización y medición.
Automatización y optimización de inversión en medios y performance.
Casos concretos de impacto en ventas y ROI.
18:00–18:30Speaker externo
cierre tarde
Speaker invitado · CPG / Retailer
Caso aplicado por un ejecutivo regional.
Foco: retail media, ecommerce o experiencia de cliente.
Q&A en vivo.
Presented by