IA aplicada a la Experiencia de Compra

What you take home

Your Action Plan for AI applied to commerce.

Built for CPG and retailer leaders who need to make AI decisions today — not understand the technology tomorrow. Two intensive days of real cases, peer-to-peer discussion among senior execs, and a concrete Action Plan to bring back to your organization.

• Cases

  Real CPG and retailer cases

  Applied LATAM cases told by the executives running them.

• Senior peers

  Peer-to-peer senior discussion

  Curated conversation among 40–50 directors and C-level execs in marketing, retail and commerce.

• Focus

  100% business, not technical

  Decisions, criteria and benchmarks. Zero algorithms, zero models, zero buzzwords.

• Workshop

  Workshop with deliverable

  An AI Action Plan for the shopping experience, built as a team and ready to present.

• Curation

  Limited, curated seats

  40–50 execs per edition. Curated by profile to guarantee discussion quality.

• Certification

  Executive certification

  House of Commerce × Digital House certificate upon program completion.